Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

Food and Tea in China

Chinese food is a very popular type of food among American's and has become a favorite to many. With this in mind, many people consider going to China to experience the food directly from China. The food alone in China makes China a top travel destination. However, it is to be of no surprise that the Chinese food in China is very different from the Americanized Chinese food available within the United States.

The quality of rice available in China is much different than anywhere else across the globe. China has an abundance of rice fields, making rice readily available within the country. Rice is one of the main dishes in any Chinese meal.

There are several different locations in China to visit for various dishes you might like to try. Beijing is well-known for their Peking duck. However, Shanghai is famous for their pork buns. It is all dependent on what it is you are looking for as to what area of ​​China you would be pleased the most within your travels abroad to China.

However, some food customs in China are very different than anywhere an American traveler would be used to. In most parts of China, soups are served after the meal. However, the Cantonese do serve soup before the meal.

Aside from the Chinese food us Americans have grown to love China for, China is also famous for their tea. They are most famous for their jasmine and green tea. So, while in China, do not pass up the opportunity to taste their tea.

Make Money Online But Avoid Pitfalls

I think you have read the headlines … Make $ 10,000 in 30 days. In many cases, such words will be accompanied by a promotion to buy something, eg an e-book, or access to the system that will catapult your earnings beyond your wildest dreams. So the question is, are such schemes indeed true? Is it possible to make riches overnight? What should concern you right from the beginning is what the system or scheme is all about, particularly since laws of nature are clear … you can not create anything from anything. If you expect to pay $ 47 for an e-book and make $ 10,000 overnight without effort, then you have it wrong from the word go.

There are many ways to make a living online, many of them legitimate but quite a number exaggerated. However, what is comforting is that human nature is curious and therefore has the power to conduct research. A system that makes a lot of promises may indeed be legit or bogus, but with all the online tools available, it is possible to filter the wheat from the chaff. For instance, if a program offers a trial period, by all means try it out and opt out if it does not work to your satisfaction. Such systems will typically ask for a very low payment to subscribe (eg $ 1) for a trial period, and if satisfied, pay the full amount.

If you are thinking about making an online income, affiliate marketing may be your very best route because the start-up costs are low. Affiliate marketing typically involves promoting products on behalf of a reputable party who pays you a commission depending on your effort. This kind of online business can be quite rewarding especially if you know the basics of internet marketing and use them to your advantage.

The important thing with all online offers is to approach with caution, just enough to be able to gauge whether something is for real or a rip-off. Most importantly, engage in niches that interest you or you have an idea about. If you know nothing about pet dogs, you are unlikely to be successful in that niche. Similarly, if you have no clue about classic cars, you would be well advised to keep away from that field unless you are willing to put in time and effort to learn. The key words, as always, are time and effort. Those two words will never steer you wrong. Time and effort to learn, time and effort to listen to advice, and time and effort to be patient for results. If you are in the right program, progress will be slow at first, but will increase with time.

Impact of Technology on Business

Together with the advancement of science and technology, technological innovations grew along with it, resulting to the emergence of new equipment and gadgets. No matter how big or small your company is, technology brings both intangible and tangible benefits to become cost efficient and to meet the growing demands and needs of customers. Technological innovations affect corporate efficiency, culture and relationship among employees, clients, suppliers and customers. The type and quality of technology used affect the security of confidential business information.

Due to the burden brought by administrative tasks, like inventory, bookkeeping and records keeping, both big and small companies rely on computers to do their administrative works. The birth of Internet and online social networking sites tremendously decreased the costs of business operations. It also makes it easier for companies to use the Six Sigma management methodologies. Some firms shifted to outsourcing instead of hiring their own personnel due to the low costs associated with it. Because of the huge impact of technological innovations to companies, it is impossible for them to live with it.

Commonly used high technology equipment:

  • Computers
  • Photocopier
  • Telephone
  • Computer printer
  • Internet
  • Paper shredder
  • Multimedia projector
  • Touch screen monitors
  • Computer mouse
  • Laptop computers

Advantages of Technology to Business:

  • Customer Relations. Technology affects the way companies communicate and establish relations with their clients. In a fast moving and business environment, it is vital for them to interact with clients regularly and quickly to gain their trust and to obtain customer loyalty. With the use of Internet and online social networks, firms interact with consumers and answer all their queries about the product. Establishing effective communication with customers not only creates rapport with them, but it also creates strong public image. It allows business enterprises to reduce and to cut carbon dioxide emissions.
  • Business Operations. With the use of technological innovations, business owners and entrepreneur understand their cash flow better, how to manage their storage costs well and enables you to save time and money.
  • Corporate Culture. Technology lets employees communicate and interact with other employees in other countries. It establishes clique and prevents social tensions from arising.
  • Security. Modern security equipment enables companies to protect their financial data, confidential business information and decisions.
  • Research Opportunities. It provides a venue to conduct studies to keep themselves ahead of competitors. It allows companies to virtually travel into unknown markets.
  • Corporate Reports. With technology, business enterprises communicate effectively with their branch offices to deliver quality financial and operational reports.
  • Industrial Productivity. Through the use of business software programs or software packages, it automated traditional manufacturing process, reduces labor costs and enhances manufacturing productivity. It enables companies to increase efficiency and production output.
  • Business mobility. Technological innovations improved companies’ sales, services, shorted lead time on receiving and delivering goods and services. Enables them to penetrate multiple markets at least costs.
  • Research capacity. It enables them to conduct studies on various companies to gain knowledge on the new trends in the market and way on avoiding them.